CTV Sees Record Surge in Global Sports Viewership in 2024
CTV Sees Record Surge in Global Sports Viewership in 2024 Streaming content on CTV has expanded its reach across all genres, including sports. There is a significant surge in live sports streaming, with 74% of CTV users opting for streaming applications, a notable increase from 68% in 2023 (Source: Stadium to Screen: Streaming Live Sports […]
Generations United: The Changing Faces of CTV Audiences
Generations United: The Changing Faces of CTV Audiences In today’s rapidly evolving media landscape, CTV platforms have been profoundly transformed by Millennials, Generation Z, and Generation Alpha. Their digital fluency and preference for personalized content have fuelled a notable shift away from traditional television consumption habits, driving the popularity of on-demand viewing. With a focus […]